🧠 How to make ChatGPT your CMO

and build an actionable plan to win the first customers!

November 25, 2024

In this tutorial, we'll guide you on turning ChatGPT into your personal marketing strategy powerhouse - no fancy prompts or coding required! While AI won't create the perfect plan, it can save you massive amounts of time on research and planning.

By the end of this tutorial, you'll learn how to create a marketing plan that could actually get you first customers, complete with realistic timelines, measurable goals, and tactics that don't put your audience to sleep.

Tools You'll Need:

ChatGPT or Claude (Free version works, use Pro for more insights)

Step 1: Setting Up ChatGPT to be your CMO 🎯


Open a new ChatGPT conversation and start with this prompt below. This will give chatgpt insights on what our business is and the requirements to generate personalized results.

Pro Tip: You can even add this prompt to the ‘custom instructions’ to avoid redoing it for every new chat. 

I'm [your role] at [company type]. 

About our business
- Product/service description:
- Unique selling points:
- Current market position:

Our goals
- Target: [X] customers
- Timeline: [X] months
- Budget: $[X]
- Current conversion rate: [X]%

Our audience
- Demographics:
- Pain points:
- Buying behavior:

Market context
- Main competitors:
- Market challenges:
- Growth opportunities:

Please confirm you understand before proceeding.

Step 2: Personalizing Your Strategy Request 📝

So now, when chatgpt or your AI CMO is onboarded, we need to define constraints. Chatpt is just a really good guessing machine, so constraints really help guide chatgpt on how to think.
We can leverage previous marketing plans or experience of marketing legends to make chatgpt think better and smarter. Ask for strategy suggestions with specific constraints: 

Create a marketing strategy that: 
- Takes inspiration from [reference marketers] 
- Focuses on counterintuitive approaches 
- Includes specific metrics for success 
- Can be executed by our team size

Step 3: Strategy to Action ⚡

Now we write another prompt to break down the strategy into actionable steps for the team 

Break this strategy into monthly OKRs for each team member, including: 
- Specific targets 
- Required resources 
- Success metrics

You can combine all these 3 prompts into a single super prompt and run them step by step.


Also, you can use both ChatGPT or Claude for this tutorial or use This OR This AI tool to run multiple LLMs in parallel

Our results 🎯

We asked Claude to visualize the results as a dashboard. Here what we got 

Now make an interactive way to visualize it better

Marketing success isn't about having the perfect strategy - it's about consistent execution and learning from results. Use these AI tools to work smarter, not harder. Your first step doesn't need to be perfect; it just needs to happen!

PS: If you need better prompts for any task with chatgpt, use prompt genie for free!

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Stay curious and keep learning,
Kushank @digitalSamaritan

PS: Forward this to a friend who will nerd out with you on this content!
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