🧠How to do on-page SEO Analysis using AI

A step-by-step guide using Apify & Claude

In this tutorial, we'll guide you step-by-step through the process for using AI for SEO.

By the end of this tutorial, you'll be able to perform a comprehensive audit for on-page SEO of your website in minutes, without hiring an external agency.

Your AI-Powered SEO Audit 🤖

Tools You'll Need:

Step 1: Gather Your Website Data

We’ll start with your webpage content including meta tags for analysis. Alternatively, we can retrieve your site data using Apify's web scraping tool

  • Head over to Apify

  • Search for Website Content Crawler

  • Try for free (the free plan should be good enough)

  • Don’t get intimidated by the interface

  • Just add your website URL

  • And, run the automation

  • Download the complete content export as a CSV file

Website Content Crawler in Apify

Step 2: Make AI your SEO Consultant

  • Use Claude AI

  • Upload your exported website content file

Use this mega prompt (prompt generated using prompt genie)

On-site SEO optimization refers to the process of optimizing various elements on a website to improve its visibility and ranking on search engines like Google. This includes optimizing content, HTML source code, site structure, and other technical aspects.

You will be analyzing the website by looking at the content attached and providing recommendations for on-site SEO optimization. Here are the steps to follow:

1. Look through the website content attached and thoroughly analyze:

A. Core SEO Elements
 - Content quality, relevance, and keyword optimization
 - Page titles and meta descriptions 
 - Header tags (H1, H2, etc.) and content structure
 - Image optimization (alt text, file names, etc.)
 - Site speed and mobile-friendliness
 - Internal linking structure
 - XML sitemaps and robots.txt files
 - Any other relevant on-site SEO factors

B. Content Analysis
 - Analyze keyword density and placement
 - Suggest improvements for titles and meta descriptions
 - Review heading structure and hierarchy
 - Check content readability and structure

C. Technical Optimization
 - Review URL structures
 - Analyze internal linking patterns
 - Check image alt text optimization
 - Identify duplicate content issues

2. For each area that needs improvement, provide a specific recommendation on how to optimize it. Justify each recommendation by explaining how it will improve the website's SEO.

3. Create an interactive dashboard visualizing:
 - Overall SEO health scores
 - Content analysis metrics
 - Technical optimization metrics
 - Detailed breakdowns of findings
 - Priority-based recommendations (critical/warning/success)

Before providing your final recommendations, you may want to use the following tags for your thought process:
  <scratchpad>

Use this space to jot down your initial observations and thoughts about the website's on-site SEO.
  </scratchpad>
  <inner_monologue>

Use this space to think through your recommendations and justifications before finalizing them.
  </inner_monologue>

Once you have finalized your analysis, create a comprehensive dashboard using React components that includes:
 - Overall SEO health score visualization
 - Content analysis metrics with radar charts
 - Technical optimization metrics
 - Detailed findings with expandable sections
 - Visual indicators for priority levels
 - Interactive elements for better data exploration

Present all findings in a visually appealing and easy-to-understand dashboard format.

Step 3: Get Actionable Insight

The AI will create an interactive dashboard showing:

  • Overall SEO health score

  • Content performance metrics

  • Technical optimization status

  • Prioritized recommendations

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Pro Tips 💡

  • Run this audit monthly to track improvements

  • Focus on high-priority recommendations first

  • Use the interactive dashboard to share progress with stakeholders

  • For free technical SEO analysis use Page Speed Insights tool by Google

Happy optimizing! 🎯

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Stay curious and keep learning,
Kushank @digitalSamaritan

PS: Forward this to a friend who will nerd out with you on this content!

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