🧠 How to Automate Your Newsletter (Without Losing Your Sanity)

Hello hello!

I keep hearing this question: Are newsletters dead? Not even close.

In fact, they’re thriving—email marketing is projected to hit $17.9 billion by 2027, and 60% of consumers prefer email over other marketing channels. Why? Because newsletters build trust, keep your brand top of mind, and land directly in inboxes—no algorithms, no disappearing social posts.

For most of us, newsletters are a necessary evil. You know they drive engagement. You know they build trust. I mean, you’re reading one right now!

But the traditional process of creating a newsletter? It’s time-consuming, stressful, and sometimes just plain frustrating.

What if I told you there’s a way to automate the whole process—from research to writing to sending—without lifting a finger? Intrigued?

Let’s break it down.

📢 But before we dive in, a quick favor: We’d love it if you take this quick survey to tell us how we can improve this newsletter—we read every response!

🚀 Step 1: Set Your Schedule

Before diving into automation, start by deciding how often you want to send your newsletter.

Weekly? Biweekly? Monthly? Setting a consistent schedule ensures your audience knows when to expect your emails, making engagement more predictable. Use a simple calendar tool like Notion, Trello, or Google Calendar to plan your newsletter schedule in advance.

🧠 Step 2: Use Perplexity for Research

The biggest hurdle in newsletter writing? Finding fresh, relevant content. Instead of manually scouring articles, reports, and social feeds, let AI do it for you in real time.

🔹 Perplexity is your go-to AI research assistant because it can access the web for real-time updates.
🔹 Use Zapier to connect Perplexity to Claude—this is where the magic starts.

1️⃣ Zapier automates the process—on a set schedule, Perplexity scours the internet for the latest insights in your niche.
2️⃣ Perplexity can access real-time web updates, ensuring you’re always sharing the most current information.
3️⃣ The research is then passed to Claude or ChatGPT to craft a structured, well-written newsletter draft.

🔹 You’ll need to connect Perplexity’s API with a simple code step to automate the process.

📝 Step 3: Turn Research into a Newsletter with Claude

Once you have fresh content, it’s time to shape it into a structured, engaging newsletter—without starting from scratch.

🔹 Claude (or ChatGPT) can transform your research into a draft that mirrors your brand’s writing style.
🔹 Just feed the AI your research, outline the tone you want, and let it generate a compelling newsletter draft in seconds.

If you want to refine your newsletter using specific user personas but don’t have them yet, this post shows you how to create AI-driven personas to reach the right audience.Once you have your personas in place, here’s how to refine your newsletter to match their needs:

1️⃣ Upload your draft to Claude.
2️⃣ Assign a persona—whether it’s Marketing Maria or Tech-Savvy Tom, let Claude know who you’re writing for.
3️⃣ Ask Claude: “Does this newsletter speak to this persona? What could be improved?”
4️⃣ Adjust based on feedback. Claude will flag weak CTAs, unclear messaging, and gaps—so your newsletter truly connects.

💡 Pro Tip: Ask the AI to generate multiple versions of your subject line and A/B test them to optimize open rates.

📝 Step 4: Review & Automate Delivery

Your newsletter is now researched and refined. Time to send it out!

🔹 Option 1: Send the draft to a Google Doc for a final review.
🔹 Option 2: Connect your email marketing tool (ConvertKit, Mailchimp, etc.) through Zapier for seamless automation.

1️⃣ Zapier connects your AI-generated draft to your email marketing tool (Beehiiv, ConvertKit, Mailchimp, etc.).
2️⃣ Or, send it to a Google Doc for a quick final review before sending.
3️⃣ Schedule or send instantly. No last-minute scrambles, no missed deadlines.

Try this: Set Zapier to run the entire workflow—Perplexity researches, Claude writes, and your email platform delivers—so your newsletter is fully automated every week.

🎯 Quick Recap:

With this AI-powered setup, you’ll have:

✅ Fresh, relevant content—without hours of research.
✅ A newsletter ready to go—without staring at a blank page.
✅ AI-backed refinements to improve engagement.
✅ Seamless integration with your email platform for instant sending.

Smarter workflows, less manual work. Sounds like a win.

Want to try this for yourself? Here’s a quick tutorial on how to turn your research into a newsletter and automate the entire process with Zapier!

Before you know it, your newsletter automation will be running smoother than your morning coffee routine. ☕🚀

Until next time,
🚀 The DigitalSamaritan Team