🧠 How to Automate Customer Research with AI

basically customer discovery on autopilot

December 24, 2024

In partnership with

This tutorial will show you how to combine two AI tools to understand what customers want AND how they use your website.

By the end of this tutorial, you'll be able to run automated customer interviews, spot user struggles instantly, and turn feedback into product improvements.

Tools You'll Need:

Together, it’s a superpower for customer discovery!

Tool 1: Microsoft Clarity 🗺️

Microsoft Clarity is a free heat mapping and website analytics tool that shows you exactly how users interact with your website. Think of it as a window into your users' behavior, you can see where they click, scroll, and get stuck.

  1. Create a free account

  2. Add your website

  3. Copy the provided tracking code

  4. Paste it in your website's <head> section

That's it! After 24 hours, you'll start seeing user behaviour data and AI will analyze your heat maps.

Microsoft Clarity - heatmaps

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Tool 2: Kraftful AI 💭

Kraftful AI is a tool that conducts user interviews using AI. Instead of spending hours on customer calls or building good questions, you create one starter question and let AI handle the follow-up questions, automatically digging deeper based on each user's responses.

  1. Create your account

  2. Click "New Survey"

  3. Choose "Interview Users with AI"

  4. Type your first question

  5. Share the generated link with users

That's it! Kraftful's AI will automatically conduct interviews, asking relevant follow-up questions based on each response. You can check the insights anytime in your dashboard.

Pro-Tip: Start with one simple question about a specific feature or user problem. The AI will handle the rest of the conversation.

Power Loop 🔄

Use this power loop for better results: three 10-minute check-ins per week give you powerful product insights. Small time investment, big results.

  • Monday (10 min): Check Clarity for new behavior patterns

  • Wednesday (10 min): Review Kraftful interview responses

  • Friday (10 min): Cross-reference findings and plan actions

Real-World Example: The Power Loop in Action 🌟

Let's say you run an e-commerce site:

  1. Clarity Shows:

    • Users hover on the price filter but don't use it

    • Many rage clicks on product images

    • High exit rate on the shipping page

  2. You Ask in Kraftful:

    • "How do you usually sort products on our site?"

    • "Tell me about viewing product details"

    • "What's your experience with our shipping options?"

  3. The Magic Happens:

    • Clarity shows the problem (users struggling)

    • Kraftful gets the "why" (user frustration)

    • You get the complete picture!

More Pro Tips 💡

  1. Use Clarity to Verify Kraftful Insights

    • When users say they love a feature, check if they actually use it

    • Look for usage patterns

  2. Use Kraftful to Explain Clarity Patterns

    • See unusual behaviour in Clarity, ask about it in Kraftful

    • Let AI dig deeper

  3. Create Monthly Reports

    • Combine insights from both tools

    • Show the full customer journey

    • Track improvements over time

Keep this loop and watch your product evolve! 🚀

PS: Need help building AI automation for your business?, come chat with us! :)

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Stay curious and keep learning,
digitalSamaritan Team

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