How Coca Cola is using AI in marketing

3 tools, 2 case studies & 1 tutorial

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  • 3 tools you gotta check out

  • 2 real-world case studies of AI in marketing. Will find relatable and practical use cases if you like this concept

  • 1 tutorial to unlock a new AI skill

๐Ÿ‘‰ 3 new tools you gotta check out

  1. ReplyGuy โ†’ This is like a lead gen machine while you sleep. This tool automates engagement by mentioning your product/service in online conversations on Reddit and Twitter based on selected keywords

  2. Figr โ†’ This tool will turn your idea into an app design. Letโ€™s say you want to build a Fitness app, this will design all the screens your app will need

  3. Graphy โ†’ This tool will turn any data source into a report and uses AI to summarize the key insights

๐Ÿ‘‰ 2 Real-world case studies

Coca-Cola

  • Coca-Cola used AI to analyze data from past ad campaigns and optimize their future video and display ads.

  • AI helped Coca-Cola improve ad relevance by finding the optimal combination of creative elements, copy, audiences, placements, and more that would resonate most.

  • Coca-Cola saw a 10% boost in awareness and a 9% increase in purchase intent from the AI-optimized campaigns.

Sephora

  • Sephora employed AI to deliver personalized product recommendations to customers.

  • The AI analyzed data like purchase history, browsing behaviour, and reviews to suggest relevant products to each shopper.

  • After implementing the AI recommendations, Sephora saw a 15-30% increase in clicks and sales from recommended products.

๐Ÿ‘‰ Unlock 1 new AI skill

Learn how you can build a website using AI.
Of course, it wonโ€™t be perfect but 30 seconds to build a whole website without prior experience, is hard to complain, isnโ€™t it?

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