🧠 3 things you didn't know you can in Claude

This tutorial will show you how to generate complete email campaigns, conduct thorough website audits, and create custom brand voice templates that ensure your AI outputs always match your brand's tone.

Who this is useful for

• Marketing professionals looking to scale their content production without sacrificing quality

• Small business owners who need to maintain consistent branding across multiple channels

• Freelance marketers managing multiple client accounts

• Digital agencies seeking to streamline their SEO and content workflows

• Content managers who want to reduce time spent on repetitive tasks

• Startups that need enterprise-level marketing output with limited resources

Tools You'll Need:

• Claude AI access (paid subscription recommended for business use)

• Apify account (free tier available for basic scraping)

• Your existing brand guidelines or writing samples

1. Email Marketing 📩 

Use Claude to create engaging email marketing campaigns that maintain your brand voice while saving hours of writing and design time.

Write a prompt for a new campaign, here’s the one I used:
If you need to improve your prompts, try this freemium tool called Prompt Genie

You are an email marketing specialist. Your task is to create a three-part email sequence to promote a New Year sale for my SaaS application. Each email should build upon the previous one, engaging readers and encouraging them to take action. 
### Email Sequence Structure:

1. Email 1 - Announcement of the Sale
   - Subject Line: "Kick Off the New Year with Exclusive Savings!"
   - Content Overview:
     - Introduce the New Year sale and its significance.
     - Highlight key features of the SaaS app.
     - Include a limited-time offer or discount percentage.
     - Encourage subscribers to stay tuned for more details in the next email.

2. Email 2 - Highlighting Benefits and Features
   - Subject Line: "Unlock the Full Potential of [SaaS App Name] This New Year!"
   - Content Overview:
     - Recap the New Year sale and remind subscribers of the offer.
     - Delve into specific benefits and features of the app that solve user pain points.
     - Include testimonials or success stories from existing users.
     - Create urgency by reminding readers that the sale ends soon and include a strong call to action.

3. Email 3 - Last Chance Reminder
   - Subject Line: "Last Chance: New Year Sale Ends Soon!"
   - Content Overview:
     - Remind subscribers that this is their final opportunity to take advantage of the New Year sale.
     - Reinforce the benefits of the SaaS app and include a countdown timer if possible.
     - Offer a last-minute incentive (e.g., an additional bonus, extra discount, or exclusive access).
     - Provide a clear and compelling call to action to motivate immediate response.

### Additional Instructions:
- Ensure each email is personalized with the recipient's name.
- Utilize a consistent brand voice and design throughout the sequence.
- Include social proof and a strong closing line that encourages immediate action. 
Input this structure and content into your email marketing platform to create engaging emails that convert leads into customers.

my app is called PromptGenie which a prompting co-pilot for chatgpt. use the design attached as a reference. your output must be  well designed html/css email. and the discount is 25% on yearly plans.

Now, prompt Claude to give you a preview, here’s what I got ⬇️

You can use milled for inspiration and add those images to Claude along with your prompt for AI’s inspiration

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2. On-page auditing 🛜

Use Apify to scrape your website, this link goes to the right page. Just put your website there, click “start” and wait for the results.

Once the results are loaded, you can click “Preview in new tab”

Now, just copy and paste that to Claude and then use this prompt

please perform on-page seo audit on the webpage attached, and present your results in an interactive dashboards

You’ll get several suggestions to improve your website

Watch this video talking about it in depth

3. Your brand’s voice writer

Using Claude’s writing style feature will make everything you write more unique, with your own voice instead of AI generic text.

1. Click “choose style” on Claude’s welcome page

2. “Create a Custom Style”

3. Include writing examples (either your own or someone you admire)

When you need to generate more marketing assets, Claude is going to write in your brand’s voice every time!

Need more insight? Take a look at this

Stay curious and keep learning,
digitalSamaritan Team

PS: Forward this to a friend who will nerd out with you on this content!
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